Raising the security bar around ‘content’

Rapid digitization, increased connectivity, new content delivery platforms and the consumption of on-demand video content have unlocked exponential value in the media and entertainment (M&E) industry. However, it has also become vulnerable to various risks including digital fraud, cyber breaches, phishing, spoofing, information leaks (including unreleased media content and original programming), data privacy, illegal streaming, piracy … More Raising the security bar around ‘content’

How to outwit cyber criminals in a rapidly changing world

The world has come a long way since the first computer viruses – Creeper, Wabbit and Elk Cloner – were unleashed on the ARPANET (forming the technical base of today’s internet) close to half a century ago. Initially self-replicating and somewhat harmless programs, these viruses and worms gradually turned complex, vicious and persistent. The internet … More How to outwit cyber criminals in a rapidly changing world

Click fraud: a bane of contention in the digital ad ecosystem

An influx of emerging technologies such as analytics, automation and artificial intelligence (including chatbots) has altered advertisers’ strategy. Digital mediums have surpassed traditional ones, forming a significant chunk of advertising budgets. As per an EY report, Reimaging India’s M&E sector, advertisers in India have shifted spends to digital, that contributes to 17% to the total … More Click fraud: a bane of contention in the digital ad ecosystem

Is the video game industry getting played by piracy?

The world has come a long way from the archaic arcades to today’s virtual reality video games with 3D simulators. Power packed roadshows such as CES (Las Vegas) and E3 (Los Angeles) are constantly highlighting innovations in the global video gaming industry, with new launches and technologies for multiple platforms. The value of the global … More Is the video game industry getting played by piracy?

Occupational fraud continues to escalate – ACFE Report 2018

Fraud poses a tremendous risk and threat to organizations of all types and sizes, acting as a roadblock in their journey toward rapid growth. Among the various kinds of fraud that corporates face today, occupational fraud is likely the largest and most prevalent. To understand how occupational fraud is committed, detected, who commits it and … More Occupational fraud continues to escalate – ACFE Report 2018

Infusing ethics in Indian sporting leagues for greater fair play

India has seen a spurt in professional sports leagues over the last few years – from cricket, to football, kabbadi, wrestling, hockey and badminton. The entertainment value it brings to millions of fans is immense. Expectedly, sponsorships and digital advertisements volumes have gone through the roof, making it a beneficial space for brand associations. Investments … More Infusing ethics in Indian sporting leagues for greater fair play

The ethical dilemma – to gift or not to gift?

Gift giving is a customary practice during festive seasons and special occasions (such as birthdays) in many parts of the world. But where should one draw the line in matters of business? What can be done when company executives are expected to give away ‘perks’ in the form of special movie screenings, free tickets to … More The ethical dilemma – to gift or not to gift?