The vibrancy and resilience of the Indian media and entertainment industry cannot be understated. Driven by creative content, digital proliferation and rising customer spends, the industry has received international recognition; and the film industry has been a true catalyst. According to an EY report, the Indian media and entertainment industry reached INR 1.5 trillion in … More Securing Intellectual Property Rights in the Indian film industry
Rapid digitization, increased connectivity, new content delivery platforms and the consumption of on-demand video content have unlocked exponential value in the media and entertainment (M&E) industry. However, it has also become vulnerable to various risks including digital fraud, cyber breaches, phishing, spoofing, information leaks (including unreleased media content and original programming), data privacy, illegal streaming, piracy … More Raising the security bar around ‘content’
The world has come a long way since the first computer viruses – Creeper, Wabbit and Elk Cloner – were unleashed on the ARPANET (forming the technical base of today’s internet) close to half a century ago. Initially self-replicating and somewhat harmless programs, these viruses and worms gradually turned complex, vicious and persistent. The internet … More How to outwit cyber criminals in a rapidly changing world
An influx of emerging technologies such as analytics, automation and artificial intelligence (including chatbots) has altered advertisers’ strategy. Digital mediums have surpassed traditional ones, forming a significant chunk of advertising budgets. As per an EY report, Reimaging India’s M&E sector, advertisers in India have shifted spends to digital, that contributes to 17% to the total … More Click fraud: a bane of contention in the digital ad ecosystem
The world has come a long way from the archaic arcades to today’s virtual reality video games with 3D simulators. Power packed roadshows such as CES (Las Vegas) and E3 (Los Angeles) are constantly highlighting innovations in the global video gaming industry, with new launches and technologies for multiple platforms. The value of the global … More Is the video game industry getting played by piracy?
Fraud poses a tremendous risk and threat to organizations of all types and sizes, acting as a roadblock in their journey toward rapid growth. Among the various kinds of fraud that corporates face today, occupational fraud is likely the largest and most prevalent. To understand how occupational fraud is committed, detected, who commits it and … More Occupational fraud continues to escalate – ACFE Report 2018
India has seen a spurt in professional sports leagues over the last few years – from cricket, to football, kabbadi, wrestling, hockey and badminton. The entertainment value it brings to millions of fans is immense. Expectedly, sponsorships and digital advertisements volumes have gone through the roof, making it a beneficial space for brand associations. Investments … More Infusing ethics in Indian sporting leagues for greater fair play