Click fraud: a bane of contention in the digital ad ecosystem

An influx of emerging technologies such as analytics, automation and artificial intelligence (including chatbots) has altered advertisers’ strategy. Digital mediums have surpassed traditional ones, forming a significant chunk of advertising budgets. As per an EY report, Reimaging India’s M&E sector, advertisers in India have shifted spends to digital, that contributes to 17% to the total … More Click fraud: a bane of contention in the digital ad ecosystem

Financial goals and ethical conduct: not a trade-off

For as long as there has been business, there has been fraud. However, the level of sophistication and magnitude of fraud perpetration has evolved considerably over the last decade even as petty corruption continues to occur in less conspicuous manners. Of the many forms that fraud can take, insider and third-party threats such as management … More Financial goals and ethical conduct: not a trade-off

Combating corruption through robust compliance procedures – the Vigilance Awareness Week

The business landscape in India has undergone a significant change in terms of increasing flow of foreign investments, contribution to the global economy, exponential growth of startups and technological advancements. As per the World Bank’s Ease of Doing Business report 2018, India jumped up by 30 points, securing a spot in the top 100 countries … More Combating corruption through robust compliance procedures – the Vigilance Awareness Week

Overcoming risks and fostering an ethical business environment in Bangladesh

The current global environment is ripe with opportunities for developing countries. Bangladesh’s economic scorecard is well-aligned with this trend, as it showcases significant growth in line with other markets especially in the Asia Pacific region. The current Gross Domestic Product of the country stands at 6.8%, and has consistently been above 6% over the last … More Overcoming risks and fostering an ethical business environment in Bangladesh