Click fraud: a bane of contention in the digital ad ecosystem

An influx of emerging technologies such as analytics, automation and artificial intelligence (including chatbots) has altered advertisers’ strategy. Digital mediums have surpassed traditional ones, forming a significant chunk of advertising budgets. As per an EY report, Reimaging India’s M&E sector, advertisers in India have shifted spends to digital, that contributes to 17% to the total … More Click fraud: a bane of contention in the digital ad ecosystem

Indian multinationals in the pharmaceutical sector need to operate a tighter compliance ship than before

The Indian pharmaceutical industry is currently undergoing many unprecedented changes. These range from emerging areas of science, new and improved drug variants and specialized services to evolving regulations and business models, making it one of the world’s most developed industries. Today, the sector ranks third in terms of volume and 13th in terms of value. … More Indian multinationals in the pharmaceutical sector need to operate a tighter compliance ship than before

Bulletproofing the Indian e-commerce business

Rapid innovation and digitization has led to a spurt in e-commerce over the last few years. This has permeated into the lives of individuals to do almost anything – shop, travel, book vacations, cabs or even buy groceries online. The convenience offered to browse online in the comfort of their own home, as opposed to … More Bulletproofing the Indian e-commerce business

Is fraud taking you for a ride? It is time for automotive companies to fasten their compliance seatbelt.

Today, the automotive industry has become significantly more global in scope, and a company’s supply and distribution relationships are likely to have a much broader global reach than ever. These inter-relationships that extend across borders, time zones, and continents could also compound the opportunities for fraudulent and corrupt activity due to differences in culture, business … More Is fraud taking you for a ride? It is time for automotive companies to fasten their compliance seatbelt.