Bulletproofing the Indian e-commerce business

Rapid innovation and digitization has led to a spurt in e-commerce over the last few years. This has permeated into the lives of individuals to do almost anything – shop, travel, book vacations, cabs or even buy groceries online. The convenience offered to browse online in the comfort of their own home, as opposed to … More Bulletproofing the Indian e-commerce business

On World Anti-Counterfeiting Day 2016 – counterattack counterfeiting

Any brand that has gone through the peril of having counterfeit products circulated understands that addressing this issue is no mean feat. With the company’s reputation at stake, the task to identify and address this spurious supply can be exhaustive, time-consuming and complex. Counterfeiting can be considered a nightmare for any company, as it has … More On World Anti-Counterfeiting Day 2016 – counterattack counterfeiting